Project description:
The Fachinnung Metall Ortenau represents the local metal construction companies in the Ortenau region and is concerned, among other things, with vocational training and further education in the professions of the metal trade.
KOPF MEDIA was commissioned by Fachinnung Metall Ortenau to design and produce a commercial for training as a precision mechanic. The target group of the spot includes young people who are looking for a training position. The tone of the commercial video was chosen according to the target group: it appears young, modern and fresh with a touch of humor. Overall, the occupational field of precision mechanics is portrayed as very hip and cool. The video shows a variety of specialties in which one can specialize as a precision mechanic and actively encourages the viewer to find out more about the professions and to apply. The commercials were elaborately produced in cinema quality with a RED Helium 8k video camera. In addition, several training companies were visited to get a variety of impressions.
As part of the campaign, there was another film production on the occupational field of metal worker and several image photos were produced, which use the same visual language.
