Project description:
For the Berufsinfomesse (BIM) 2021, kopfmedia designed the booths of a total of twelve guilds in coordination with Kreishandwerkerschaft Ortenau and Das Handwerk. The BIM took place this year for the first time digitally stand.
To create a coherent overall image, we designed all the stands in the same style according to the specifications in Das Handwerk’s design manual.
The booths consist of a back wall, a counter, a brochure stand and a screen on which an advertising film with information about the profession was shown. By clicking on the back wall, the trade fair visitor landed on the website of the respective guild. Behind the counter there was a contact form for interested parties and by clicking on the brochure stand the visitor was redirected to a subdomain hosted by kopfmedia, which contained further information about the respective profession.
On the two days of the fair, we welcomed five of the twelve guilds to our offices for live streaming. Beforehand, we took portrait photos of all the booth attendants in our photo studio for the avatars that moved around the virtual fairgrounds. For the streaming itself, we provided professional cameras and harmoniously lit the rooms. The team of kopfmedia was of course available for support in case of questions and provided sufficient catering.
